Toonz Academy

Communication Design, UX/UI & AI for Design

Course Overview

The Certificate Course in Communication Design is a comprehensive program designed to equip students with the essential skills required to succeed in the modern creative and design industry. The course provides focused training across key areas including Communication Design, Brand Design, Publication Design, Digital Marketing Design, UX Design, UI Design, and AI Tools for Designers. By combining design fundamentals with emerging digital technologies, the program helps learners understand how visual communication shapes brands, products, and digital experiences.

The curriculum emphasizes practical learning, creative problem-solving, and industry- relevant design workflows. Students will learn how to conceptualize ideas, create impactful visual identities, design publications and digital marketing materials, and develop user-centered digital interfaces. In addition, the course introduces AI-powered tools that are transforming the design process and improving creative productivity.

With the objective of skilling and empowering young creative minds to join the creative workforce, Toonz Animation has designed this advanced certificate program to nurture the next generation of designers. Launching in the upcoming academic year, the course prepares learners for opportunities in branding, digital media, user experience design, and visual communication industries

Course Contents:

Focus Areas: 

Learning Outcome:

1. Understand the Fundamentals of Communication Design

Apply principles of visual communication, typography, color theory, layout, and composition to create clear and effective design solutions.

2. Develop Brand Identity Systems

Conceptualize and design brand identities including logos, color palettes, typography systems, and brand guidelines for businesses and organizations.

3. Create Professional Publication Designs

Design print and digital publications such as brochures, magazines, posters, reports, and editorial layouts using industry-standard design practices.

4. Design for Digital Marketing Platforms

Produce creative assets for digital marketing including social media graphics, web banners, campaign visuals, and promotional materials aligned with marketing objectives.

5. Apply User Experience (UX) Design Principles

Conduct basic user research, create user personas, develop user journeys, and design wireframes to improve usability and user satisfaction in digital products.

6. Design Effective User Interfaces (UI)

Create visually appealing and functional interfaces for websites and mobile applications by applying UI design principles, layout systems, and interactive components.

7. Prototype and Test Digital Experiences

Build interactive prototypes and conduct usability testing to refine and improve digital product designs.

8. Utilize AI Tools for Creative Design Workflows

Integrate AI-powered tools to enhance ideation, design generation, image creation, and workflow efficiency in communication and interface design.

9. Develop a Professional Design Portfolio

Create a portfolio showcasing projects in communication design, branding, digital marketing, and UX/UI design.

10. Work on Industry-Oriented Design Projects

Demonstrate the ability to collaborate, solve real-world design problems, and deliver creative solutions aligned with professional industry standards.

Why choose?

24+ Years of Excellence

Studio Mentors

AI-Driven Curriculum

Toonz Internship

Our benefits

Curriculum

Week 01 – Introduction to Communication Design

Topics

  • Overview of communication design
  • Design as visual communication
  • Elements of design (Line, Shape, Color, Texture, Space)
  • Principles of design (Balance, Contrast, Hierarchy, Rhythm)

Practical

  • Visual composition exercise
  • Design analysis of advertisements

Outcome

Understanding basic visual design principles.

Week 02 – Typography Fundamentals

Topics

  • History of typography
  • Type anatomy
  • Serif vs Sans-serif
  • Type hierarchy
  • Readability and legibility

Practical

  • Typography poster design
  • Font pairing exercise

Outcome

Students learn effective use of typography in communication design.

Week 03 – Color Theory G Visual Language

Topics

  • Color psychology
  • Color harmony
  • Branding colors
  • Cultural meaning of colors

Practical

  • Color palette creation
  • Poster design using color theory

Outcome

Understanding color in branding and visual storytelling.

Week 04 – Layout Design G Composition

Topics

  • Grid systems
  • Visual hierarchy
  • White space
  • Composition techniques

Practical

  • Magazine layout design
  • Advertisement layout exercise

Outcome

Ability to create structured design layouts.

Week 05 – Introduction to Brand Design

Topics

  • What is branding
  • Brand identity systems
  • Logo types
  • Brand positioning

Practical

  • Brand research
  • Mood board creation

Outcome

Understanding brand strategy and identity design.

Week 06 – Logo Design G Brand Identity

Topics

  • Logo design process
  • Brand style guides
  • Brand consistency
  • Iconography

Practical

  • Logo creation
  • Brand identity kit

Outcome

Students develop a complete brand identity system.

Week 07 – Publication Design

Topics

  • Editorial design
  • Print layout systems
  • Magazine and book design
  • Grid based publication design

Practical

  • Magazine spread design
  • Book cover design

Outcome

Understanding editorial and publication design workflows.

Week 08 – Advanced Publication G Print Production

Topics

  • Print production process
  • Paper types and printing methods
  • Prepress design
  • File preparation for print

Practical

  • Brochure design
  • Print ready artwork preparation

Outcome

Students learn print-ready design workflows.

Week 09 – Digital Marketing Design

Topics

  • Designing for digital platforms
  • Social media design principles
  • Banner ads and promotional creatives
  • Campaign visual strategy

Practical

  • Social media campaign design
  • Instagram and Facebook ad creatives

Outcome

Ability to design marketing visuals for digital platforms.

Week 10 – Content Design G Visual Storytelling

Topics

  • Visual storytelling for brands
  • Infographic design
  • Presentation design
  • Content design frameworks

Practical

  • Infographic design project
  • Brand storytelling presentation

Outcome

Students learn content-driven visual communication.

Week 11 – Introduction to UX Design

Topics

  • What is UX design
  • UX vs UI
  • User-centered design process
  • Design thinking methodology

Practical

  • User journey mapping
  • UX research exercise

Outcome

Understanding UX design fundamentals.

Week 12 – UX Research G User Analysis

Topics

  • User research methods
  • Personas
  • User journey mapping
  • Information architecture

Practical

  • Create user personas
  • User flow diagrams

Outcome

Students learn UX research and planning methods.

Week 13 – Wireframing G UX Prototyping

Topics

  • Wireframing techniques
  • Low fidelity prototypes
  • Interaction design basics
  • Usability principles

Practical

  • Mobile app wireframes
  • Website UX prototype

Outcome

Students create UX wireframes and prototypes.

Week 14 – Introduction to UI Design

Topics

  • UI design principles
  • Interface design systems
  • Layout for digital interfaces
  • UI design patterns

Practical

  • App screen design
  • Website interface design

Outcome

Understanding visual interface design.

Week 15 – UI Design Systems

Topics

  • Design systems
  • Component libraries
  • UI style guides
  • Responsive design

Practical

  • UI component library creation
  • Design system documentation

Outcome

Students build UI design systems.

Week 16 – Advanced UI Design

Topics

  • Micro interactions
  • UI animations
  • Mobile UI design standards
  • Accessibility in UI

Practical

  • Interactive mobile app UI
  • UI animation mockups

Outcome

Understanding advanced UI interaction design.

Week 17 – AI Tools for Designers

Topics

  • AI in design workflows
  • AI image generation tools
  • AI assisted layout design
  • AI for brand concept generation

Practical

  • Generate design concepts using AI
  • AI based mood board creation

Outcome

Students learn AI-assisted creative workflows.

Week 18 – AI for UX/UI Design

Topics

  • AI wireframe generators
  • AI UX research tools
  • AI assisted prototyping
  • AI design automation

Practical

  • AI generated UI design
  • AI assisted prototype development

Outcome

Understanding AI integration in UX/UI design.

Week 19 – Portfolio Development

Topics

  • Design portfolio structure
  • Case study documentation
  • Presenting UX/UI projects
  • Personal branding for designers

Practical

  • Portfolio website design
  • Design case study creation

Outcome

Students prepare industry-ready portfolio.

Week 20 – Final Capstone Project

Project Components

Students complete a full design project including:

  • Brand identity
  • Marketing campaign
  • UX research
  • UI prototype
  • AI assisted design exploration

Presentation

Final project presentation and critique.

Outcome

Students graduate with portfolio-ready projects.

Industry Specific Job Roles:

These roles focus on visual communication across print and digital media.

Job Roles

  • Communication Designer
  • Visual Designer
  • Graphic Designer
  • Creative Designer
  • Multimedia Designer
  • Visual Content Creator
  • Presentation Designer

Industries

  • Advertising agencies
  • Design studios
  • Corporate communication departments
  • Media houses
  • NGOs and development organizations

Brand design focuses on creating and maintaining brand identity systems.

Job Roles

  • Brand Designer
  • Brand Identity Designer
  • Logo Designer
  • Visual Identity Designer
  • Packaging Designer
  • Brand Communication Designer

Industries

  • Branding agencies
  • Advertising firms
  • Product companies
  • FMCG companies
  • Retail brands
  • Startups and D2C companies

These roles focus on editorial and layout design for print and digital publishing.

Job Roles

  • Publication Designer
  • Editorial Designer
  • Layout Artist
  • Magazine Designer
  • Book Designer
  • Typography Designer

Industries

  • Publishing houses
  • Newspapers and magazines
  • Educational publishers
  • Corporate report design agencies
  • Digital publishing companies

These roles support marketing campaigns and online branding.

Job Roles

  • Digital Marketing Designer
  • Social Media Designer
  • Ad Creative Designer
  • Campaign Visual Designer
  • Content Marketing Designer
  • Email Campaign Designer
  • Marketing Asset Designer

Industries

  • Digital marketing agencies
  • Social media agencies
  • E-commerce companies
  • Advertising firms
  • Startups and online businesses

These roles focus on designing digital interfaces.

Job Roles

  • UI Designer
  • App Interface Designer
  • Product Visual Designer
  • Interface Design Specialist
  • Design System Designer

Industries

  • Software companies
  • App development companies
  • Tech startups
  • SaaS companies
  • IT service companies

UX focuses on usability and user experience design.

Job Roles

  • UX Designer
  • UX Research Assistant
  • Interaction Designer
  • User Interface C Experience Designer
  • Usability Designer

Industries

  • Product design companies
  • Technology companies
  • Mobile app companies
  • Web development agencies
  • Fintech companies

Knowledge of AI tools enables designers to work faster and create new types of digital content.

Job Roles

  • AI Design Specialist
  • Generative Design Artist
  • AI Visual Content Creator
  • Prompt Designer for Creative AI
  • AI-assisted Graphic Designer

Industries

  • Creative technology startups
  • AI content platforms
  • Marketing technology companies
  • Media technology companies

Designers create product visuals and marketing content for online platforms.

Job Roles

  • E-commerce Visual Designer
  • Product Listing Designer
  • Marketplace Content Designer
  • Conversion-focused Designer

Industries

  • Online marketplaces
  • E-commerce companies
  • Retail brands
  • Direct-to-consumer brands

Job Roles

  • Digital Content Designer
  • YouTube Thumbnail Designer
  • Podcast Visual Designer
  • Content Production Designer

Industries

  • Content studios
  • Media companies
  • Influencer marketing agencies
  • OTT marketing teams

Job Roles

  • Corporate Presentation Designer
  • Internal Communication Designer
  • Training Content Designer
  • Business Communication Designer

Industries

  • Corporate organizations
  • Consulting firms
  • Training companies

HR and learning departments

Students can also work independently as:

Freelance Roles

  • Freelance Graphic Designer
  • Freelance UI Designer
  • Freelance Brand Designer
  • Social Media Content Designer
  • Logo Design Specialist

Work Platforms

  • Freelance marketplaces
  • Remote design studios
  • Personal design studios
  • Startup collaborations

 

Job Roles

  • Design Technologist
  • Creative AI Designer
  • Interactive Media Designer
  • Digital Experience Designer

Industries

  • Interactive media companies
  • AR/VR companies
  • Product innovation labs
  • Creative technology studios

if you're ready to succeed